Who we are
Sparkwise Digital (“we”, “our”, “us”) provides website design and marketing services for electricians in the United Kingdom.
Our website address is: https://sparkwisedigital.co.uk.
We are the data controller of personal data collected through this site.
What personal data we collect
We may collect and process the following information when you use our website or services:
Marketing and communication preferences: whether you want to receive updates from us.
Identity and contact details: name, business name, email address, phone number.
Business information: services offered, service areas, photos or text you provide for your preview website.
Technical data: IP address, browser type, operating system, device identifiers.
Usage data: how you interact with our website, pages visited, time spent.
How we collect your data
Directly from you via enquiry forms, email, or WhatsApp.
Automatically through cookies and similar technologies (see section 8).
From publicly available sources (e.g. your existing business website, if you request a preview).
How we use your data
We use your personal data to:
- Provide a free website preview at your request.
- Communicate with you about our services.
- Process payments and manage customer accounts.
- Improve our website and services (analytics).
- Meet our legal and regulatory obligations.
We will not sell your data to third parties.
Legal basis for processing
Under UK GDPR, we rely on the following lawful bases:
Legal obligation – where we must comply with laws (e.g., tax records).
Consent – where you ask us for a website preview or opt in to marketing.
Contract – where processing is necessary to deliver a service you have requested.
Legitimate interests – for running our business, improving services, and fraud prevention (balanced against your rights).
Who we share your data with
We may share your data with:
- Hosting and IT service providers who support our website.
- Payment processors for deposits and balances.
- Professional advisers (e.g. accountants, legal advisers).
- Regulators or authorities where legally required.
All third-party providers are required to protect your information and use it only for the purpose agreed.
How long we retain your data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.
Client project records: retained for up to 6 years for tax/accounting purposes.
Enquiry form data: normally retained for 12 months.
Cookies and tracking technologies
We use cookies and similar technologies to:
- Ensure our site functions properly.
- Analyse traffic and improve user experience (Google Analytics).
- Support advertising and remarketing (if used).
On your first visit, you will see a cookie banner giving you the choice to accept or reject non-essential cookies. You can change preferences anytime in your browser. For more details, see our [Cookies Policy].
Your rights
You have the following rights under UK data protection law:
- Right of access – request a copy of your personal data.
- Right to rectification – correct inaccurate or incomplete data.
- Right to erasure – request deletion of your data (in certain circumstances).
- Right to restrict processing – limit how we use your data.
- Right to data portability – receive your data in a portable format.
- Right to object – to processing based on legitimate interests or direct marketing.
- Rights related to automated decision-making and profiling.
To exercise your rights, contact us at the details below.
Contact details
If you have questions about this policy or how your data is handled, please contact:
Sparkwise Digital
Email: hello@sparkwisedigital.co.uk
Phone: 07871 093 619
Complaints
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
